How to Write a Journal Article (in 6 Steps): Step 5 — The Introduction & Argument

It might seem a little perverse to wait until the penultimate step to discuss introductions and arguments, but like I mentioned in step 2, it’s often helpful to work through most of the other material in an article manuscript first, so that when you get to the introduction and argument you have a clear sense of what your argument actually is. So, if you’ve worked through steps 1-4, getting down to the brass tacks of your argument should be a lot easier than if you try and start with the argument — which can be daunting and freeze many writers in their tracks…

intro(In case you want to know what my chalkboard writing looks like, here’s the diagram from my alternative spring break.)

Often, in cultural anthropology at least, articles begin with a little ethnographic vignette — some kind of hook to get the reader’s interest piqued. As I mentioned in step 4, these vignettes are usually linked to the cases that make up the evidence in the rest of the article, and tend to be about a page or so long.

A successful introduction — ethnographic vignette or not — should give your reader a sense of why she or he should keep reading within a page or two, and a good rationale to keep reading is a question or quandary that’s of broad appeal, but which you can provide the answer for. So, it might be an ethnographic vignette, or some other compelling set of data posed in a way that begs questions rather than provides answers, or it might be a question about the existing scholarly literature, or a case from popular media or current events (although I tend to think that current events don’t stay current for long…). Regardless of what your introduction is comprised of, it needs to be returned to later in the article — and where you return to it should make sense based on what the introduction is (i.e. if it’s an ethnographic vignette, continue the vignette in one of your cases, if it’s a problem in the literature, return to it in the literature review, etc.).

After you have your reader hooked, what will actually keep the reader reading is a well articulated argument. One of the most critical things is to not bury the lead — which is to say, make sure your argument appears by the end of page two of your article manuscript (which means it will be on page one of your published article). If your argument comes too late, you risk losing your reader, or, at the least, having your reader begin to wonder why they’re reading what they’re reading. A good argument, posed early on, will do a lot of work for you and ensure that your reader keeps reading — so don’t get carried away with your introductory hook.

What makes a good argumentative thesis? That’s probably the hardest part of this whole project, and it really takes time and experience to develop a solid thesis that you can substantiate with your evidence. I can’t tell you specifically what will make a good thesis for you, but I can give you a few guidelines, some of which are going to seem like no-brainers:

First, a good thesis is motivated by your evidence. This might sound totally crazy, but one of the biggest mistakes I see in articles I peer review is that the thesis makes evidentiary claims that aren’t supported by the evidential cases in the article. My sense is that this is due to people writing articles linearly, starting with the introduction and thesis and then moving onward, and failing to bring the cases in line with the thesis. But if you tend to your literature review and cases before turning to your thesis, you should have a clear sense of what your contribution to the literature in your field is and how your evidence relates to it. One way you might start here is by writing a sentence like ‘Based on [Case 1] and [Case 2], we see that X is actually X1,’ where X is a particular theoretical concept or assumption about a region and X1 is your claim about the same. Once you have that clunky sentence in place, you can work on revising it into something a little more eloquent…

Secondly, a good thesis poses causality. I’m using ‘causality’ here in the broadest sense of the term, mostly because I need some kind of shorthand for all of the kinds of interpretive work that you might do and need to embed in a thesis. In fact, you might be talking about causality (‘X is now X1, because of Y’), but it might also be a little more subtle than that (‘Attending to Y shows that X is actually X1.). Try a sentence like one of those, where Y is what you’re focusing on in your cases. If your two cases are different from one another, then you probably have two sentences here to explain the nuances that each of the cases adds to your claims.

Third, a good thesis engages with questions in the existing literature. Since you’ll be tackling the literature that’s relevant in your literature review — which is coming up very quickly — you don’t need to get into fine details here, and you can often get away with theoretical shorthand, i.e. you can just use keywords, as long as you return to them in your literature review. The right keywords will often motivate a reader long enough to get them through the introduction — as long as you sincerely engage with them as theoretical concepts and make it apparent to your reader how the terms relate to your argument.

It’s often difficult to capture all of these qualities in one sentence (and unwise). It’s best to break them up into sentences in their own right, or at least to start that way and work towards integration. In the end, you should have a paragraph — and it might be a short one — that brings all of these concerns together and gives your reader a sense of the stakes of what you’re focusing on and a clear sense of why she or he should give you the next 30 minutes of her or his time. The weaker or less articulated the thesis, the less likely your reader is going to stay motivated for the whole article…

After your thesis paragraph, you should take the time to detail your methodology in a paragraph. This paragraph can be difficult to write — mostly because it’s difficult to be excited about it — but once you have a good methods paragraph, you can copy and paste it with minor variations for every article you write thereafter. A good methods paragraph lays out the duration of the research, where the research was conducted and what those contexts were like, and what the sample size was (which, for cultural anthropologists, is the number of people interviewed, events attended, etc. — the stuff that makes up your cases). This paragraph might also legitimate methodological choices in reference to key theoretical-methods literature, particularly if the methods are unconventional or experimental for the audience of the journal.

After your methods paragraph, you should turn to your literature review. By now, you should have a pretty clear sense of why you’re discussing the literature that’s in your literature review, so working through it again to revise it is worth the time. Given your argument, tighten up your literature review, both cutting some literature that’s no longer relevant to your argument, and also making sure that you’re highlighting what you should be about the literature that you’re keeping.

The last paragraph in your introduction should be a transitional paragraph that lays out the content of the article in relation to your thesis. So, often what you’re doing is moving from the fairly broad claims in your literature review to the specific content of your cases and surveying them in a sentence for each case. But this is all preceded by a recapitulation of your thesis in a shortened form. ‘As I will demonstrate in the following, X is due to Y resulting in X1. This can be seen in Case 1, where X is A. Further, in Case 2, X is B.’ That feels a little symbolic-logicky, but hopefully you get the idea. You should also explain what will occur in your conclusion, so there are no surprises, i.e. ‘In the conclusion, I discuss the implications of X as X1 for [subfield or regional interest].’ Basically, you’re once again motivating your reader to carry on reading the article, and also ensuring that there are no substantial surprises — your reader needs to be able to anticipate everything that’s coming up (without all of the nitty gritty details). Anticipation is motivation.

All told, your introduction should be about 5 pages long (maybe up to 7, but rarely any longer than that). Five pages might seem really short, but a good introduction shouldn’t be too long (it’s an introduction, after all) — anything longer than 7 pages is really going to tax your reader, and she or he will be wondering when they get to the good stuff (outside of your opening couple of paragraphs, your introduction isn’t so much ‘good’ stuff as ‘necessary’ stuff). Strive for brevity, knowing that it will help your reader stay motivated. And, when the peer reviews come back, know that you’ll have a little wiggle room in your introduction to address the concerns of your reviews.

Once you have it all weaved together, adding your new introduction to your cases and conclusion, that’s your article manuscript. Easy, right? Now it’s time for some fine tuning

The 5-Page Dissertation

Starting to write a dissertation is a daunting project. I’m all about formal conceits, though, and find that they can be very helpful in making dissertation writing a much more agreeable process. With my own dissertation, I used a method that relied on 5-page, case-oriented sections (which I’ll describe a bit below, and which you can still see the remnants of in the structure and content of The Slumbering Masses; if you feel really daring, you could also look at my actual dissertation). Each chapter of my dissertation was comprised of 5 or more of these 5-page sections, as well as an introduction and conclusion. All in all, my dissertation ended up being comprised of more than 50 of these 5-page sections, which included evidence assembled from fieldnotes, interview transcripts, and archival and textual content.

Sandro_Botticelli_-_The_Abyss_of_Hell_-_WGA02853

Not every section adhered to a strict 5 pages, but my general rule was that if it was less than 5 pages long, then it wasn’t enough to count as a section — so it either needed to be paired with other data, or it needed to be expanded with more data or analysis. If it is longer than 5 pages by more than a couple of pages — i.e. it was closer to 10 pages than 5 — then it would need to be broken into two smaller sections that were clearly argued.

My general writing philosophy is that no one wants to read  about any one thing for more than 5 pages, and even if they do, they forget why they’re reading about it after page 5. So, both for the purpose of keeping people interested in your dissertation, and making sure they know what they’re reading what they’re reading, 5 page sections make sense.

Sections like I’m describing can also be fairly easy and stress-free to write. If, at the beginning of your dissertation writing, you can set aside theoretical concerns and structural conceits, writing up evidence in this 5-page case fashion can go fairly quickly. Yes, you’re deferring the heavy lifting, but it means that by the time you get to the analytic work, you have a significant amount of data, and a clear sense of what’s going into the dissertation (evidence-wise).

There’s also inherent modularity to 5-page sections. That is, if you need to move content from one chapter to another, if it’s in 5-page chunks, it’s relatively easy to relocate, and usually only requires a little rewriting in the section’s introductory and concluding paragraphs (and maybe in some of the analytic sections).

So, how did I (and how might you) structure 5-page sections?

I always tell people who are writing their dissertations to start with the evidence: just start writing up fieldnotes and transcribing interviews, beginning with the stuff that really stands out, and working from there. Don’t worry about why you’re writing this stuff up, just focus on assembling evidence. These nuggets of evidence provide the basis for your 5-page sections. These initial evidence-focused drafts can be quite short, anywhere from 1 page to 3 or 4. If they get longer than that, think about where it might be broken into 2 sections for the purpose of later development.

As you write these small sections, it’s worth marking them with keywords — these can be very straightforward descriptors or theoretical terms — which you can then use to move to the next stage. If you compile all of your sections into one document, it also makes it easy to keyword search for sections that might be associated with one another.

Once you have a significant number of these 5-page sections written (say 20 to begin with), you can start to arrange them into the skeletal framework of chapters based on similarities in themes or content. On first pass, each chapter probably needs 3-4 sections; as you move ahead, you might write new sections to complement the ones you already have, or move sections from one chapter to another. It will also become increasingly clear what other evidence you need to type up, so although you might only start with 20 or so sections written, by the end of the process you’ll have significantly more.

After assembling skeletal chapters, you can begin to write the analytic content for each of the sections and work on tying them together. This is the real difficult part of the process, and nothing makes it easier. But having solid evidence-based sections will ensure that there’s a firm foundation for each of the chapters.

You might also find that you end up with a number of sections that don’t ultimately fit into the dissertation. This isn’t cause for alarm, but instead might provide the basis for future articles or book chapters. Dissertation writing is about creating an archive of content that you can mine over the next five or more years (when the likelihood of new research opportunities is low), so the more you have by the time you finish your dissertation, the better. It doesn’t all need to be in the dissertation though, so don’t worry about producing too much since you’ll inevitably find uses for it.

Any questions about the process? Other suggestions for how to tackle dissertation writing? Desire to read a whole How-To book about the idea of dissertation writing this way and possible strategies? Post everything in the comments.

For another approach, check this out.