In the first post on the Ethnographic Clinic, I described the process of writing up an initial ethnographic case; in this post, I discuss what to do next, given the solicitation of responses from the previous stage.
Here, I offer a method for fleshing out a case by writing forwards and backwards with the contextual cues produced in the presentation of the case to an audience. The primary contextual elements to work with here are the background information that readers need in order to understand the case and other research that you’ve done that resonates with the case you presented. The latter of these two should bring forward other cases in your research that echo the presented case.
Writing Backwards: Providing Context
What does your audience need to know in order to make sense of the case as presented? They should have provided you with contours of their needs in your discussion of the case by asking questions that elicit the kinds of information they needed. There are probably a few immediate concerns to address:
The context of the research: It might be the social context of an event (e.g., where is it happening, who is participating in it, what is its goal?), its calendrical position or temporal occurrence, its relation to other similar events, and the political/religious/cultural role of the event. The key is to conceive of the relations that the case has to its social and historical context and provide a succinct summary of the context that’s necessary for your audience to understand why it’s important socially. In old anthropology language, this is describing the “emic” importance of the case.
The context of the relation: What is your relation to the case? This might be how you came to know an interview subject, the context of that interview, and the geographic situation of an interview. It might be how you relate to an event or interaction or process: are you an observer, a participant, a witness–something else?
The context of the case itself: How is the case like or unlike other similar cases in your research? If it is an event, are there other events like it? What is the genre of those events? How do they proceed? Who is involved? How is this event similar or different from those other iterations of the same kind of event? If the case is an interview or portion thereof, how is this interview like or unlike other interviews? If it is a portion of an interview, how is this portion different than other parts of the same interview? This content is critical to the next step and will require you to write up these contextual materials for inclusion in the next draft.
There may be other contextual elements that your audience needs and the key to working with those requests is to be judicious: limit how much context you provide only to what has been asked for so that your audience can make sense of the case presented. It’s very common for early drafts to include too much information. The challenge with this is that you want your audience to be able to focus on what you’re trying to convey to them and if you’re telling them too much extraneous information, it’s hard to focus on what you want them to know. Finding ways to write less is important, and sticking to what people ask you to explain is one way toward this end.
In the context of longer writing projects (like a dissertation or book), it may be the case that critical contextual elements will be presented in earlier chapters, and that alleviates you from reproducing that context at length in relation to this chapter. Knowing where these other contextual elements occur can help to clue you in to where this chapter should appear in the overall text. For example, if a chapter needs a lot of historical context, it may be best to plan its placement after a more historically oriented chapter earlier in the text.
Generically, this contextual material often appears after the presentation of a case in a piece of writing. In articles, it will often occur in a separate section, usually following the elaboration of the article’s argument and literature review. In chapters of a dissertation, this contextual information might immediately follow the initial case or the interpretive argument about the case. For our purposes, your analytic argument is still being held off until stage three.
Writing Forwards: Providing Resonance
Your presented case likely echoes elements from your other research, which you may have already identified above. You’ll now want to outline those relations to guide your next stage of writing. I tend to think in twos and threes: cases become meaningful to your argument when they’re redundant and when they offer differences from other, similar cases. To make an impactful argument, you want to be able to demonstrate to your reader the importance of the cases you present, and showing them how representative (or distinct) they are is the best way to accomplish this. Work toward identifying cases that you can compare the present case to and outline them, highlighting the points of similarity and difference. Writing these cases out will be essential to stage three.
Your discussion of your case should have elicited ideas about scholarship that you can contribute to, theorists and theories that you might be in dialogue with, and how you might proceed in your interpretation of the case. At this point, you want to collate this material and make decisions about what resonates for you, i.e., are there certain theories that you’re drawn to engaging with or motivated to avoid? Assemble this material into lists: theories to engage with, theories to avoid, scholars to engage with, concepts to incorporate, and concepts to avoid.
With all of this material, you’ve done a lot of pre-writing for the next stage and should be set up for success.
The Ethnographic Clinic continues in stage three.

