How to Write a Journal Article (in 6 Steps): Step 5 — The Introduction & Argument

It might seem a little perverse to wait until the penultimate step to discuss introductions and arguments, but like I mentioned in step 2, it’s often helpful to work through most of the other material in an article manuscript first, so that when you get to the introduction and argument you have a clear sense of what your argument actually is. So, if you’ve worked through steps 1-4, getting down to the brass tacks of your argument should be a lot easier than if you try and start with the argument — which can be daunting and freeze many writers in their tracks…

intro(In case you want to know what my chalkboard writing looks like, here’s the diagram from my alternative spring break.)

Often, in cultural anthropology at least, articles begin with a little ethnographic vignette — some kind of hook to get the reader’s interest piqued. As I mentioned in step 4, these vignettes are usually linked to the cases that make up the evidence in the rest of the article, and tend to be about a page or so long.

A successful introduction — ethnographic vignette or not — should give your reader a sense of why she or he should keep reading within a page or two, and a good rationale to keep reading is a question or quandary that’s of broad appeal, but which you can provide the answer for. So, it might be an ethnographic vignette, or some other compelling set of data posed in a way that begs questions rather than provides answers, or it might be a question about the existing scholarly literature, or a case from popular media or current events (although I tend to think that current events don’t stay current for long…). Regardless of what your introduction is comprised of, it needs to be returned to later in the article — and where you return to it should make sense based on what the introduction is (i.e. if it’s an ethnographic vignette, continue the vignette in one of your cases, if it’s a problem in the literature, return to it in the literature review, etc.).

After you have your reader hooked, what will actually keep the reader reading is a well articulated argument. One of the most critical things is to not bury the lead — which is to say, make sure your argument appears by the end of page two of your article manuscript (which means it will be on page one of your published article). If your argument comes too late, you risk losing your reader, or, at the least, having your reader begin to wonder why they’re reading what they’re reading. A good argument, posed early on, will do a lot of work for you and ensure that your reader keeps reading — so don’t get carried away with your introductory hook.

What makes a good argumentative thesis? That’s probably the hardest part of this whole project, and it really takes time and experience to develop a solid thesis that you can substantiate with your evidence. I can’t tell you specifically what will make a good thesis for you, but I can give you a few guidelines, some of which are going to seem like no-brainers:

First, a good thesis is motivated by your evidence. This might sound totally crazy, but one of the biggest mistakes I see in articles I peer review is that the thesis makes evidentiary claims that aren’t supported by the evidential cases in the article. My sense is that this is due to people writing articles linearly, starting with the introduction and thesis and then moving onward, and failing to bring the cases in line with the thesis. But if you tend to your literature review and cases before turning to your thesis, you should have a clear sense of what your contribution to the literature in your field is and how your evidence relates to it. One way you might start here is by writing a sentence like ‘Based on [Case 1] and [Case 2], we see that X is actually X1,’ where X is a particular theoretical concept or assumption about a region and X1 is your claim about the same. Once you have that clunky sentence in place, you can work on revising it into something a little more eloquent…

Secondly, a good thesis poses causality. I’m using ‘causality’ here in the broadest sense of the term, mostly because I need some kind of shorthand for all of the kinds of interpretive work that you might do and need to embed in a thesis. In fact, you might be talking about causality (‘X is now X1, because of Y’), but it might also be a little more subtle than that (‘Attending to Y shows that X is actually X1.). Try a sentence like one of those, where Y is what you’re focusing on in your cases. If your two cases are different from one another, then you probably have two sentences here to explain the nuances that each of the cases adds to your claims.

Third, a good thesis engages with questions in the existing literature. Since you’ll be tackling the literature that’s relevant in your literature review — which is coming up very quickly — you don’t need to get into fine details here, and you can often get away with theoretical shorthand, i.e. you can just use keywords, as long as you return to them in your literature review. The right keywords will often motivate a reader long enough to get them through the introduction — as long as you sincerely engage with them as theoretical concepts and make it apparent to your reader how the terms relate to your argument.

It’s often difficult to capture all of these qualities in one sentence (and unwise). It’s best to break them up into sentences in their own right, or at least to start that way and work towards integration. In the end, you should have a paragraph — and it might be a short one — that brings all of these concerns together and gives your reader a sense of the stakes of what you’re focusing on and a clear sense of why she or he should give you the next 30 minutes of her or his time. The weaker or less articulated the thesis, the less likely your reader is going to stay motivated for the whole article…

After your thesis paragraph, you should take the time to detail your methodology in a paragraph. This paragraph can be difficult to write — mostly because it’s difficult to be excited about it — but once you have a good methods paragraph, you can copy and paste it with minor variations for every article you write thereafter. A good methods paragraph lays out the duration of the research, where the research was conducted and what those contexts were like, and what the sample size was (which, for cultural anthropologists, is the number of people interviewed, events attended, etc. — the stuff that makes up your cases). This paragraph might also legitimate methodological choices in reference to key theoretical-methods literature, particularly if the methods are unconventional or experimental for the audience of the journal.

After your methods paragraph, you should turn to your literature review. By now, you should have a pretty clear sense of why you’re discussing the literature that’s in your literature review, so working through it again to revise it is worth the time. Given your argument, tighten up your literature review, both cutting some literature that’s no longer relevant to your argument, and also making sure that you’re highlighting what you should be about the literature that you’re keeping.

The last paragraph in your introduction should be a transitional paragraph that lays out the content of the article in relation to your thesis. So, often what you’re doing is moving from the fairly broad claims in your literature review to the specific content of your cases and surveying them in a sentence for each case. But this is all preceded by a recapitulation of your thesis in a shortened form. ‘As I will demonstrate in the following, X is due to Y resulting in X1. This can be seen in Case 1, where X is A. Further, in Case 2, X is B.’ That feels a little symbolic-logicky, but hopefully you get the idea. You should also explain what will occur in your conclusion, so there are no surprises, i.e. ‘In the conclusion, I discuss the implications of X as X1 for [subfield or regional interest].’ Basically, you’re once again motivating your reader to carry on reading the article, and also ensuring that there are no substantial surprises — your reader needs to be able to anticipate everything that’s coming up (without all of the nitty gritty details). Anticipation is motivation.

All told, your introduction should be about 5 pages long (maybe up to 7, but rarely any longer than that). Five pages might seem really short, but a good introduction shouldn’t be too long (it’s an introduction, after all) — anything longer than 7 pages is really going to tax your reader, and she or he will be wondering when they get to the good stuff (outside of your opening couple of paragraphs, your introduction isn’t so much ‘good’ stuff as ‘necessary’ stuff). Strive for brevity, knowing that it will help your reader stay motivated. And, when the peer reviews come back, know that you’ll have a little wiggle room in your introduction to address the concerns of your reviews.

Once you have it all weaved together, adding your new introduction to your cases and conclusion, that’s your article manuscript. Easy, right? Now it’s time for some fine tuning

How to Write a Journal Article (in 6 steps): Step 1 — Analyze a Model

Writing an academic article isn’t as difficult as it might seem from the outset — as long as you have enough evidence, a clear sense of the existing literature, and a good model to work from. In this first of several guides to writing a journal article, I want to work through this last element: a good example from an appropriate journal. (This is intended for anthropologists, but it might apply more generally.)

1The first thing to do is identify a journal you’re interested in publishing in. If this is your first article, target a journal that focuses on your subfield or geographical region of interest. Generally speaking, these smaller journals have word lengths of approximately 6,000-8,000 words. These short articles tend to focus on one key idea from your research, and mobilize 2-3 cases to support it. Once you have a significant number of dissertation chapters written, it should be relatively easy to weave together a first draft. But putting something together and making it relevant to the journal you’re interested in publishing in are two different projects. So the best thing to do is to find a good article published in the journal you’re targeting and work from that to get a sense of what the journal is looking for.

A good model isn’t one that comes from a senior academic. Instead, find one published in the last 12-18 months by an assistant professor or someone recently graduated from their Ph.D. program — someone roughly like you. Your model author will also be working from dissertation material, which is significantly different than the kinds of evidence later-career academics work from. Moreover, because junior people are working to position themselves in the field, the burden of their articles is significantly different.

If the editorship of the journal has changed hands since the publication of the article you’re working from, be sure to look at any introductions to the journal that the new editor(s) has written. If the journal is changing its focus or generic form, the new editor(s) will generally make that known early in their leadership.

Once you have the model in hand, read it once all the way through. Then, circle back with a highlighter and read it again. You’re going to need a few different colored highlighters for what’s about to come, and each time you read the article, it will get shorter and shorter…

On this first pass, highlight all of the primary evidence in the article — all of the actual empirical content generated by the author’s research. So for most anthropology articles, this means descriptions of spaces, people and events; it also includes quotes from interviews and other qualitative (and sometimes quantitative) data.

On the second pass, highlight (in another color) all of the secondary evidence in the article, but focus your attention on the content outside of the literature review. This often includes paraphrasing other authors, as well as historical or other anthropological work on the same topic. This does not include theoretical citations.

On the third pass, highlight (in yet another color) all of the argumentative content — the thesis, the topic sentences, and wherever else claims are being made (there shouldn’t be too many in the introduction or conclusion). This may include theoretical citations, especially if the author’s purpose is to argue with a set of theories or theorists.

On the fourth and final pass, highlight (in still another color) all of citations in the literature review section of the paper. Most journal articles should have 1-2 pages where the author is positioning the research alongside other work in the same subfield, other approaches to the same topic, and other research on the topic and subfield in the same geographic region. In some cases these sections can be quite long, but in most subfield and area journals, they’re relatively short.

Once you have this set of tasks completed, you should have a well marked up document. It will provide you with a few things: 1) a sense of how much evidence you need for an article of the same length, 2) a feeling for how much secondary literature you need to engage with, and 3) a scaffold of an argument and its relation to the empirical content that supports it.

With this evidence in hand, you should begin to think about your work and what might be successful at the same scale. Short articles in the 6-8,000 word range usually only have one substantial argument, and use a few cases to argue it. (For an example, you can look at an early article of mine, here.) Generally, your argument can’t get too complicated — you need a well defined problem and interpretation of it for a short article — so it will often be less than a dissertation chapter, or might borrow content from a number of chapters.

Like I discuss in relation to developing a publishing strategy for your early career, often when you’re writing for subfield or area journals, you’re making an argument with the existing literature in that field. So, what does your dissertation research add to dominant approaches to your subfield, area or topic? Just tackling that question is enough for a first or second article, because, in the beginning, you’re trying to do two things: First, you need to get people to pay attention to you, and, second, you need to start putting out articles that you can cite to support later, more complicated arguments in longer, more complex articles… But early on you need tight, short articles that make it clear to your readers what your interests are and what debates you’re contributing to at this stage in your career.

And here is Step 2.

The Elements of Productive Peer Review

One of the most important academic practices to learn is that of peer review — both producing peer reviews of other people’s work, and learning how to read peer reviews productively. And yet, we’re rarely taught how to write generative peer reviews, and even more rarely are we taught how to read peer reviews to improve our work. So, here’s a first stab.

Preparing Peer Reviews

At the outset, I should say that many journals have peer review expectations, and these are embedded in forms that they ask peer reviewers to fill out at the time they submit their peer reviews to the editors. At the most basic, they ask reviewers to evaluate the submission in terms of its ability to be published (e.g. publish without revisions, publish with revisions, revise and resubmit, do not publish). Beyond that, though, most peer reviews are rather free form and are left up to peer reviewers to do with it what they will. That being said, useful peer reviews tend to share some qualities:

Make sure that throughout your review to flag what the author needs to address and what she or he may choose to address. More than anything else, this can really help make the difference between a useful review and one that’s not so useful…

Start with a summary of the author’s argument, as you understand it. This is a pretty good index to the author as to whether or not he or she is conveying their argument, and what, if any, interpretive problems are happening on the reviewer’s end. If the reviewers just aren’t getting it, then there’s a big problem. Or if the reviewers are missing a nuance in the argument, that’s important to see too. This summary needn’t be long, but it should paraphrase the thesis and then cover the argumentation (i.e. the argument is X, which is followed in the paper by discussions of A, B and C). If there are logical inconsistencies in the argumentation, this is the place to point that out. If there are argumentative problems, this section can be much longer — upwards of two pages. But if it stretches beyond that, it needs to be broken into subsections to help the author interpret what to do and where specific problems lie.

The middle section of a peer review usually falls into the realm of free association, which is where the reviewer can spend some time discussing the relative merits and shortfalls of the paper, the paper’s linkage to other existing scholarship, and the overall consistency of the paper. Throughout, it’s important to flag which comments need to be addressed by the author and which are not so critical: it’s fine to go on for a paragraph or two about a pet peeve or some flight of fancy, but if it has little bearing on how the author should be rewriting his or her paper, make sure to flag that (e.g. ‘The author might be interested in…’ rather than ‘The author needs to address…’).

In the middle section of the peer review, it’s worth taking the time to discuss each of the sections of the paper (as the author has it broken down), including a brief description of the section along with some evaluative language (does it work or doesn’t it?). If there are parts of the paper that just don’t work or parts of the paper that really do work, this is the place to point them out. Praising things about the paper is just as important as saying critical things: if one reviewer really likes a section and others do not, it’s helpful to see why that’s the case.

Connecting the article to existing literature that hasn’t been discussed by the author also usually falls into this middle section. Again, it’s important to flag what needs to be addressed and what might be addressed. If an author is making vague references to a body of theoretical literature and would really do well to spell out her or his assumptions more directly, point that out; if an author has a huge blind spot in his or her discussion of relevant literature, point that out too. But if there’s some tangentially related literature that you know but the author doesn’t — and it won’t really have any bearing on the article anyway — make sure to mention that citing that work isn’t consequential, but might be interesting to the author.

The last section of peer reviews usually focuses much more on very specific things that need to be addressed by the author: are there specific awkward or vague sentences, missing citations, bibliographic errors, etc.? This isn’t to say that a peer review’s job is to find syntactical or grammatical problems, but if there are writing issues that interfere with the ability of the paper to be read, these problems need to be pointed out to the author.

The final paragraph of the review should succinctly restate your overall assessment of the paper and outline the major things (if any) that need attention on the part of the author.

It may seem paradoxical, but a really good review can actually be a bad review for an author. I’ve received reviews that say things along the lines of ‘This paper is ready to be published; the author shouldn’t change anything.’ (Usually only after already having passed through peer review multiple times, mind you…) But if the other reviewers are highly critical of parts of the paper, such a blanket positive peer review doesn’t help much. Instead, working through the positives of the paper is more helpful for the author, so that she or he can see why you like sections or the paper as much as you do — if you like things that others do not, it’s vital to see why that is. And, if there’s an editor involved, they’re more likely to be swayed by articulate, negative appraisals than a blanket and vague positive one.

Interpreting Peer Reviews

If you’re an author and have peer reviews that look roughly like what I’ve outline here, there should be very little problem in interpreting them. But, more likely, you’ll have peer reviews that don’t strictly (or even closely) follow this format. The best way to tackle reviews is to read through them and identify those things that reviewers think need to be changed (and thereby isolating them from less pertinent critiques). Often, the best way to do this is to see if there is convergence between readers: are people having similar problems with the paper? If they are, that’s fairly easy to see and address. If they’re having wildly different kinds of problems, it’s worth writing down the criticisms and seeing what the problem lies: is it that they really understand your argument differently? Are they coming from very different interpretive traditions? Sometimes you can address these problems; sometimes, it’s just the luck of the draw. And the important thing here is to isolate what you actually need to address and what you don’t. In not addressing some concerns, it’s important to point out why — sometimes in the body of the paper itself (which may be a way to get your argument more precise).

If you’re preparing to resubmit a paper after peer review, editors will often ask that you enumerate the changes that you’ve made to the text — and which changes you haven’t made and explanations as to why. If you have a list of requested changes, this is a fairly easy document to prepare, as you can list which changes you’ve made, how the criticism has been addressed, and where the change appears in the paper. Doing this can be helpful both for the editor and for peer reviewers, who often want to see that you’ve made the changes that they’ve suggested.